Baltimore’s Flower Mart – Roots from Civic Minds (1911)

This weekend, May 3 and 4, Baltimore will host what has been said to be America’s oldest garden show and it, the FlowerMart, will be 102 years old this go around.   While currently sponsored by the “Flower Mart at Mount Vernon, Ltd.”, a non-profit organization, the roots of this locally famous event can be traced to the ideas of some pretty impressive, civic-minded, early 20th Century women.

FlowerMart ad from
VisitMountVernon

  Baltimore at the time was well on the path of resurgence since the Great Fire of 1904, however there was no city plan with zoning protections, smoke permeated the air, and rebuilding took precedence over sanitization improvements that would have typified those of a modern city such as this.

  This was a city where by 1911, individual liberty trumped community welfare. The school system consisted of schools, many of which were built before the Civil War, needing upgrade and expansion to meet the expanding school-age population.   Overcrowding was leading to higher death rates, epidemics, and unhealthy supplies of food and staples, like milk. At this time, the population was composed of 20 percent African-American Baltimoreans who lived in some of the most deplorable of conditions.

Women's Civic League Seal
(ties to the Flower Mart location)

  To the rescue was the Women’s Civic League of Baltimore!!!  The Civic League was first organized in January 1911, the result of a meeting of six women who met in the home of Mr. and Mrs. Francis M. Jencks.  The By-Laws captured their noble purpose:

“To suggest, obtain, improve and promote desirable and proper living conditions in the City of Baltimore and its environs, or elsewhere in the State of Maryland, in respect to hygienic and sanitary matters, cleanliness, recreation, ornamentation, cultivation, the abatement of nuisances of every kind, and … whatsoever which may in any way effect the safety, health, or welfare of the people.”

  That first meeting determined that the League (and its Board of Directors, numbering 50) would be composed only of women, and Advisory Council of 55 men.  By 1916, they numbered 2,172 in membership.  They elected their first president; Mrs. Henry Barton Jacobs, and women on the first Board of Directors represented some of Baltimore’s most notable families. [The Frick family arrived around 1770 to Baltimore, had a family member on the first Baltimore City Council; the Gutmans and Hutzlers were two of Baltimore’s most well-known retailing families; and the Abell family were longtime owners of the Baltimore Sun]

  With thousands of members, they had a Committee to address just about everything, here is just a sampling:  Juniors Division, Milk, Health, Art, History, Citizenship, City Planning and Zoning, Civil Service, Education, and Home Garden Committee (to which we owe the idea of a Flower Market to be held around the Washington Monument as a means of raising funds for the work of the Committee, which originally as an idea in the mind of Miss Maria Manly).

Page from the Women's Civic
League membership brochure

  The women of the League, having much more time to spare on civic matters than the women of today, were able to claim an imposing list of achievements in Baltimore since its inception.  In 1911, the Home Garden Committee began the first flower mart, believed to be the first one in this country. In 1912, they asked the health department to abolish the sale of unbottled milk, publish milk scores, and set standards of bacteria for raw and pasteurized milk.

  As early as 1911, they called for inspections of smoke stack plants of the city that led to the Mayor appointing a Smoke Abatement Commission and inspector – a Smoke Abatement Ordinance was passed and signed in 1931. By 1945, an ordinance to prohibit the sale of wild rabbits, a source of tularemia, was supported. By 1955, the league drew up an ordinance that was passed by the City Council controlling the use of electric signs.
At the 1955 Flower Mart, the Red Rose was chosen by popular vote as the official flower of the City of Baltimore.  The helped bring about an Enoch Pratt branch library, cross-town service between North and East Baltimore, and many more successes.

  Within ten years just shy of a century of the Women’s Civic League, the Flower Mart was about to be cancelled for good due to the League’s dwindling membership, but you can read about how it survived even this challenge in a May 5, 2011 Baltimore Sun article.  So, as you experience the tradition this weekend,…remember and be thankful for the convictions and enthusiasm of some very special women from an earlier generation.

(Source: “History of the Women’s Civic League of Baltimore, 1911-1961", King Brothers Inc., and the Baltimore Sun)